Jim Sinegal

Jim Sinegal

1936 – Present Corporate Raiders & Globalization Era Retail Forces

American businessman who co-founded the warehouse-club retailer Costco and served as its CEO, known for thin markups and an unusually loyal customer base.

Quotes

"If you cheapen the experience, customers know it."

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Jim Sinegal

"If you cheapen the experience, customers know it."

$24.99